Leading Australian digital credit reporting bureau, CreditorWatch, has announced the appointment of experienced innovation leader and business growth strategist, Luke Keller as Chief Product Officer.
Mr Keller has an impressive career history including executive roles in the business credit, banking and private equity sectors. He joins CreditorWatch from civil construction supplier, Jaybro, where he was Corporate Development Officer.
His career to date reflects his agile, entrepreneurial and highly innovative approach to the relationship between technology and business growth.
In his role as Chief Product Officer, Luke will be focused on accelerating CreditorWatch’s roadmap for growth, developing new products and building on the existing offering.
Luke Keller, Chief Product Officer at CreditorWatch said: “I’m excited to join the team at CreditorWatch. The business has a great culture, unique data set and large customer base that places it in a great position to become to the number one credit risk platform for Australian businesses.
“My focus is to work with Patrick and the team to develop a strategy to accelerate growth. We’ll be looking at introducing new products and services to our 55,000 trade credit customers as well as expanding our footprint further into the financial sector.”
Patrick Coghlan, Chief Executive Officer at CreditorWatch, said:
“I am extremely pleased to have a strategy executive of Luke’s calibre join CreditorWatch as Chief Product Officer.
“He has a wealth of experience in driving business growth and an entrepreneurial mindset that was a hand-in-glove fit for us. I am confident he will help take our product development and growth strategy to the next level.”
CreditorWatch is a digital credit reporting agency, headquartered in Sydney. From sole traders through to ASX listed companies, more than 50,000 Australian businesses now use CreditorWatch to make affordable, informed credit decisions, avoid high-risk customers and ensure they get paid on time. CreditorWatch customers can easily search for and monitor the credit history, court actions, payment defaults and insolvency notices associated with any business entity in Australia (including sole traders, trusts and partnerships) giving them an incredibly accurate picture of the risk posed to their business.
The company was founded in 2011 and has offices in Sydney, Melbourne and Brisbane. Find out more at www.creditorwatch.com.au.