ApplyEasy PPSRLogic


Rapid expansion meant Brickworks needed a faster and more accurate credit application process. Enter: ApplyEasy.
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About Brickworks

Brickworks‘ story started in New South Wales in 1934, as an effort to preserve the local brick industry during the Great Depression.

Today the Australian-owned group of companies is listed on the Australian Stock Exchange and is recognised globally as a leading manufacturer of quality building products.

Brickworks operate a number of brands in Australia and North America, including Austral Bricks, GB Masonry and Glen-Gery. Get inspired by these household names here.

A woman wearing a hard hat, high-visibility vest, and safety glasses smiles outside on a sunny day.
Their Problem

In the 2000s, Brickworks began acquiring a number of new businesses to grow its business offering to include an extensive range of building materials and floor and roof tiles.

The rapid expansion meant Brickworks needed to keep up with growing customer demand while keeping costs down and reducing the likelihood of errors that could delay the credit application process.

Since implementing ApplyEasy in 2012, Brickworks has benefited from a faster and more accurate application turnaround.

Recalling the series of acquisitions from the 2000s, Lyn, Brickworks’ National Credit Manager commented:

“Having ApplyEasy back then would have been simply brilliant.”

“Within 15 minutes of receiving an account application, we can process and approve it, register it with PPSR, open it in our system and send the customer a welcome pack.” – Lyn, Brickworks

Brickworks showroom
Our Solution

Since moving their credit application process to ApplyEasy, Brickworks has saved up to three days a month in administration and significantly reduced data entry errors.

Hosting their credit application on CreditorWatch reduces their internal IT costs and complications, as well as delivers a range of other benefits:

  • Provides automated credit decisions based on information linked from CreditorWatch
  • ERP/CRM integration – All information submitted by a customer is automatically uploaded into the Brickworks ERP
  • ApplyEasy automatically sends trade reference requests
  • A faster application turnaround and improved customer experience

The CreditorWatch team can set up and customise ApplyEasy for your business, as well as provide ongoing support. Find out how to benefit like Brickworks.

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