In this case study, C. Fulton CFO Karen Maver explains how CreditorWatch has strengthened its approach to credit risk while supporting business growth. By using real‑time risk insights, automated onboarding through ApplyEasy and ongoing customer monitoring, the business gained greater confidence in credit decisions and reduced manual workloads.
The result was faster customer onboarding, improved cash flow, fewer bad debts and more objective, data‑led conversations with customers.
C. Fulton has seen incredible gains from using CreditorWatch including:
- A 65% increase in acquisitions in the first six months using ApplyEasy.
- A 15% decrease in DSO after six months.
- An 85% reduction in bad debt in the first year.
The video highlights how CreditorWatch helps Australian businesses protect cash flow, manage risk proactively and build stronger customer relationships.