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CitoPlus

CitoPlus needed reliable, accurate, and comprehensive business data to support brokers in assessing customer risk profiles and structuring loan applications.

CitoPlus logo
Victoria
Location
2021
Customer Since
40+
Company Size
About CitoPlus

CitoPlus is a platform-as-a-service provider for commercial brokers. Founded in July 2021, the business has grown rapidly to more than 40 employees and over 2,300 brokers using its platform. By partnering with lenders and aggregators, CitoPlus helps brokers streamline the loan application process, improve risk assessments, and deliver a seamless customer experience.

Their Challenge

CitoPlus needed reliable, accurate, and comprehensive business data to support brokers in assessing customer risk profiles and structuring loan applications. The challenge was finding a partner whose data services could:

  • Integrate seamlessly via API into the CitoPlus platform.
  • Provide stability and reliability, ensuring brokers could complete deals without interruption.
  • Offer SME-focused insights that competitors in the market lacked.

With brokers depending on fast and accurate risk insights, any disruption in data quality or access would directly impact their ability to serve clients.

The Solution

CitoPlus partnered with CreditorWatch to integrate critical business data directly into its platform. Through the API, brokers now access:

  • ASIC data: to verify ultimate beneficial owners of private companies.
  • Credit profiles and commercial credit reports: to assess the creditworthiness of borrowing entities.
  • PPSR searches: to identify assets being used as collateral.
  • Business Lookup data: to further streamline deal structuring.

By orchestrating these data sources automatically, CitoPlus removes complexity for brokers and enables them to progress deals faster and with greater confidence.

Why CreditorWatch?

CitoPlus chose CreditorWatch over competitors for three main reasons:

  1. Reliability and stability – CreditorWatch APIs consistently deliver accurate data. Competing providers had reliability and quality issues, which previously caused workflow disruptions.
  2. SME-focused insights – CreditorWatch’s credit profile data and payment predictors are tailored to small and medium-sized enterprises, aligning with CitoPlus’ customer base.
  3. Partnership mindset – CitoPlus values CreditorWatch’s flexibility, responsiveness, and collaborative approach to solving challenges and enhancing products.
The Outcomes
  • Seamless workflows: Brokers no longer need to source data manually; CitoPlus orchestrates everything automatically through CreditorWatch APIs.
  • Improved customer experience: Faster, more reliable data supports brokers in structuring deals efficiently.
  • Business growth: Since CitoPlus launched in 2021, Creditorwatch’s services have scaled with the business, underpinned by data-driven capabilities.

“If the data isn’t available, our brokers can’t do a deal. Reliability and stability of CreditorWatch’s APIs are absolutely key. Beyond that, the alignment in mindset and their SME-focused data made them the right partner for us”

Richard Winkett, Co-Founder, CitoPlus

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