Wholesale Trade & Retail
ApplyEasy CreditorWatch


In this case study, Metcash discusses how ApplyEasy has revolutionised the way their 100,000+ customer database apply for credit.
Metcash logo
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Customer Since
Company Size
About Metcash

Metcash boasts a 90+ year history as a world-class wholesaler and champion of independent businesses across the grocery, liquor and hardware sectors. Their portfolio of brands include IGA, Mitre 10, Cellarbrations and Bottle-O.

Headquartered in Sydney, Metcash operates on a massive scale, delivering products to more than 10,000 retailers and 90,000 wholesale customers. More than 6,000 staff work to support the rights and success of independent businesses nationwide.

It’s likely Metcash is the power behind one of your favourite local businesses. See their full brand portfolio here.

Metcash IGA
Their Problem

From its foundation in 1927, Metcash has been continuously growing to become Australia’s leading wholesale distribution company. With this evolution came the need to use agile technology that grew with the business and streamlined internal processes.

ApplyEasy was an easy choice for Metcash’s online credit application platform.

Managing thousands of customers and stakeholders across the country is no easy feat, but ApplyEasy’s flexibility and customisable features ensure the credit management team are always on the same page.

“It just makes it so much easier for customers to do business with us…they only have to apply for credit once, so it really streamlines the process for them.” – Bruce, Metcash

Mitre 10
Our Solution

By swapping from the tedious paper-based credit application process to ApplyEasy, Metcash has slashed the time it takes to receive, process and approve credit applications from over a week to 48 hours.

ApplyEasy’s dashboard system and integration with the rest of CreditorWatch’s credit risk management tools have improved the efficiency in the credit team.

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