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SME alternative finance market leader undergoes global rebrand and announces new major partnership

Capify (formally AUSvance), Australia’s most experienced and leading alternative finance provider powered by proprietary technology and analytics, today announced its global rebrand to become the most diverse, worldwide alternative small and medium sized enterprise (SME) finance platform. 

Headquartered in New York City, Capify combines five previously separate companies founded by CEO David Goldin, including AmeriMerchant operating across the United States since 2002; United Kapital and Capiota operating throughout the United Kingdom; True North Capital operating throughout Canada; and AUSvance, headquartered in Sydney, New South Wales and operating throughout Australia.

Capify will now operate under one unified name to serve as an international conglomerate provider of unsecured alternative finance solutions, and the only alternative finance provider who can help small businesses with working capital solutions in Australia, USA, UK, and Canada.  In a move to further expand its offering to Australian SMEs, Capify has also formed a collaboration with leading global wholesale trade platform,, owned by Alibaba Group to assist them with alternative finance solutions in global trading. Under the newly formed collaboration, e-Credit Line will allow Australian SMEs to apply for working capital as much as AUD $400,000 when they purchase goods from foreign-based suppliers on

A pioneer of alternative finance ventures, Capify was the first to offer merchant cash advances in Australia in 2008 and has since built unprecedented credibility in the market, setting the industry standard for responsible lending solutions. ABS data suggests that access to finance is the most common barrier to innovation, affecting around 400,000 Australian businesses . Since its launch, Capify has loaned millions of dollars to help local businesses in their growth assisting Australia’s essential SME market to flourish.”

Now the first alternative finance provider to operate in four leading international and previously untapped markets, Capify will have access to provide even more working capital to Australian SME owners, increasing its unsecured lending amount up to $400,000. The centralisation of selected business resources and functions as well as access to global suppliers will also create economies of scale, allowing Capify to pass on cost-savings directly to local SMEs.

“Our official global launch of Capify comes at an exciting time as the alternative finance industry is thriving more than ever, and is top of mind for everyone from business owners to Wall Street,” said Mr. Goldin.

“We have seen unparalleled growth in the Australian market and expect to launch new products in the near future that will really benefit and support local SMEs, providing them with more variety and targeted offerings in the short term alternative lending space.”

Capify’s automated business lending platform offers a real-time online application that allows businesses to receive loan decisions in 60 seconds or less, and working capital approval amounts powered by more than 10 years of proprietary merchant performance data internationally. The global rebrand will enable Capify to enhance its lending platform by leveraging the latest development in technological innovation and tailoring it to the local market.

Both local and International companies that offer products and/or services to small and medium-sized businesses can now partner with Capify for a joint full-service solution that provides potential and current customers with the added benefit of worldwide access to business capital. International companies can also test this out in one or two countries before leveraging in all four.

John de Bree, Managing Director of Capify in Australia says, “As the alternative finance industry continues to grow, Australia is already experiencing and can expect a further flood of new entrants into the local market. Australian SMEs must take heed of both small and large players that lack the experience or expertise to lend responsibly in a new market with untested models and insufficient historical data.

Capify prides itself on being the only alternative SME finance provider in the Australian market to have gone through a full credit cycle.”

“We believe there will be the eventual need to set up a reputable industry association to promote responsible lending and industry best practices.”

Mr. Goldin created the Capify business enterprise with no outside capital or funding and grew the company to more than 200 employees globally. He entered the alternative lending space in 2002 after selling his startup company to Winstar Communications, a multi-billion dollar publicly-traded company at the time of the sale. Goldin has overcome many business obstacles including winning a ground-breaking patent lawsuit that threatened to end the U.S. alternative finance industry in its infancy stages. Via its proprietary underwriting technology platform, the company has demonstrated low default rates especially during the 2007-2009 global recession that resulted in the collapse of many alternative funding companies.

Capify has provided over $500 million USD to businesses and over 24,000 fundings in four countries across 550 different industries ranging from retail, bars, restaurants and health services to manufacturer, distributors, ecommerce companies and service businesses. Capify is poised to continue its growth with the upcoming announcement of new strategic partnerships.

Capify (formerly AUSvance, AmeriMerchant, United Kapital, Capiota and True North Capital) is a leading financial technology provider of working capital solutions that leverages a proprietary underwriting platform to provide working capital solutions to small and medium-sized businesses in the Australia, USA, UK, and Canada, including business loans and merchant cash advances.

Business owners can apply online and receive decisions in 60 seconds or less by visiting the company’s website. For additional information about Capify in Australia, visit or to find out more about the global brand.  

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