Wholesale Trade & Retail


With ApplyEasy, SodaStream accelerated their credit application on-boarding process from 20-30 accounts per month to 100.
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About SodaStream

SodaStream began innovating the beverage market in 1903 and is now the largest manufacturer of home carbonation systems. Each year, the business provides 1.5 billion litres of sparkling water to millions of homes across the world.

SodaStream strives to make water exciting while providing consumers with a product that’s better for them and the environment, compared to bottled and canned beverages.

You can buy SodaStream’s innovative products from more than 70,000 retailers in 47 different countries around the world.

Sodastream machine
Their Problem

SodaStream pride themselves as an innovative disrupter in the beverage market, and so were looking for an equally smart way of processing their credit applications.

As a global business that’s continually bringing in new business, the team wanted a more proactive credit application process that made it easier and faster for customers to sign up.

Before ApplyEasy, some of their customers needed assistance and weren’t able to complete their applications on their own. This slowed down SodaStream’s on-boarding process and they were at risk of losing customers altogether.

“Our CreditorWatch account manager has been amazing to get us up to speed and even came into the office to help us understand the product. That was really a tick in the box for us.” – SodaStream

Sodastream bottle
Our Solution

ApplyEasy offers an automated way of completing credit applications. After getting a demonstration from a CreditorWatch account manager, the SodaStream team went from manually on-boarding 20-30 accounts a month to 100.

The credit team can accurately track applications and follow-up with customers to answer their questions and queries. SodaStream’s customers can complete their applications anywhere in the world with ApplyEasy’s user-friendly dashboard.

SodaStream says:

“The simplicity of the product has streamlined how the field team can bring on new business.”

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